About Us — bringing the best of New Zealand to the rest of the world.

Growing premium New Zealand brands

Where we’ve come from

New Zealand Focus is a multi-national group originating from the pristine South Pacific Islands of New Zealand, with offices in Auckland, Hong Kong and Mainland China. Established in 2006 by the New Zealand Government’s Economic development agency, New Zealand Trade & Enterprise (NZTE), New Zealand Focus markets and distributes a wide range of premium products from New Zealand. It is now a privately owned business focused on promoting the finest New Zealand products in the Greater China Region.

Our vision for the future

New Zealand Focus will bring the best New Zealand products to customers in Mainland China. Long-standing relationships with New Zealand producers will allow us to grow premium brands in Mainland China and enhance customer satisfaction.

The Best of New Zealand

Locally Grown products that are first class

New Zealand is located in the South Pacific Ocean with a pristine environment consisting of majestic scenery and a pollution free climate that makes it one of the most sought after food producers in the world. Our products are 100% “Made in New Zealand”.

New Zealand Focus guarantees that its entire range of products from New Zealand is of the highest quality and contamination free. It achieves this by controlling every step of the supply chain, from the manufactures in New Zealand to the end-customer in Mainland China. New Zealand Focus sources directly from the producers in New Zealand, handles the esport and freight, CIQ customs clearance, storage distribution and marketing.

Extensively certified and registered for peace of mind

New Zealand Focus is a registered dairy exporter in New Zealand, a member of the UMF Honey Association, a certified merchant under the Hong Kong Quality Tourism Services Association (QTSA), an approved New Zealand Infant formula manufactured in Mainland China under the Certification and Accreditation Administration of the Peoples Republic of China (CNCA) as well a being certified under the Entry-Exit Inspection and Quarantine Bureaus of the General Administration of Quality Supervision, Inspection and Quarantine of Peoples Republic of China (ASSIQ) and experience with inspection and quarantine tests in Mainland China.

Contact Us

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