Forward thinking and innovation are not limited to any part of the world — but flourish in New Zealand and in the minds of Kiwis.

About us

Bringing the best of New Zealand to the rest of the world.

New Zealand Focus is a multi-national group originating from the pristine South Pacific Islands of New Zealand, with offices in Auckland, Hong Kong and Mainland China. Established in 2006 by the New Zealand Government’s Economic development agency, New Zealand Trade & Enterprise (NZTE), New Zealand Focus markets and distributes a wide range of premium products from New Zealand. It is now a privately owned business focused on promoting the finest New Zealand products in the Greater China Region.
Our Brands

Each product is carefully sourced from within the New Zealand’s majestic and pristine environment.

An award-winning range of three premium New Zealand infant formulas specially formulated for babies up to 36 months, Smileygrowth is proudly sourced from 100% New Zealand milk.
With products ranging from UMF Manuka Honey to Pure Spring Water, the Kiwifarm brand showcases New Zealand’s passion and expertise for creating food and beverage of the highest quality, sustainability and taste.
A premium skincare brand that elegantly integrates scientifically-proven ingredients with the highly active properties of the ancient ingredient Wild Lingzhi, Āhua is tailored to tackle skin ageing and dehydration.